Matthew Mayes FRSA

In the late 90s kids were increasingly using the Internet and it provided a great opportunity for Unilever to make a significant investment in the new Captain Birds Eye brand across all their main European markets.

 

This site was an ambitious interactive experience for kids that invited them to join the Captain’s crew and participate in his adventures. A series of interactive adventure episodes were built in Flash and optimized across 7 European markets.

 

This was a truly ground breaking strategy for a kids FMCG brand.

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Role and responsibilities: Group Creative Director

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Awards: Marketing Connections, London International Advertising, International Food and Beverage.

APL DIGITAL 1998