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Fidelity wanted to enable private and professional investors to deal in shares and funds; open and tailor ISAs; and manage their entire investment portfolio online.


With a best in class customer experience, Fidelity Funds Supermarket achieved £400 million in new assets under management by June 2001, with, 35% of Fidelity’s direct ISA sales in the UK coming through the website. It was consistently ranked top ISA-providing site.

Role and responsibilities: Group Creative Director

Awards: Money Award, Investor’s Week.

APL Digital 1999

02 - Fidelity Invetsments Projects
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