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L’Oreal wanted a new web site that would reflect the Maybelline New York brand experience and an international technical platform to support multiple website developments.


The site used dynamic site architecture for quick and easy updating of content. Additional features included a virtual make-up studio, an online shop, and hot fashion gossip from the streets of New York.

Role and responsibilities: Group Creative Director

Zentropy Partners 2000

01 - Maybelline Project
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