NESQUIK TREEHOUSE

Nestlé wanted to build a consistent Nesquik experience across their European markets and make it relevant to digitally literate six and seven year olds.

 

The online experience needed to bring to life Nesquik’s key values of fun and adventure. The big idea was to enable kids to create a tree house and customize it as their own personal space. Kids spend almost twice as long on the Nesquik.co.uk site than at Disney.co.uk

 

Role and responsibilities: Group Creative Director

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Awards: International Food and Beverage, M&Ms, London International Advertising; One Shoe; D&AD

Zentropy  Partners 2001-2003

© 2020 Matthew Mayes