Matthew Mayes FRSA

Johnson & Johnson wanted to re-launch its contact lens brand, Acuvue, in 23 markets.

 

The site had to appeal to a target audience of women aged 16-24 and change their perception of Acuvue. This would require positioning Acuvue as a lifestyle brand, not a medical one.

 

Accessibility was another priority and a flexible website design was developed, enabling the user to adjust text and colour settings to suit their particular needs.

 

Role and responsibilities: Group Creative Director

Zentropy Partners 2003