© 2020 Matthew Mayes

 

BIRDS EYE WEBSITE

Consumers had seriously fallen out of love with frozen food and thought that fresh and chilled food is best.

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The reality is that frozen food can actually be far healthier for families, but the perception was very different,

 

Following a major rebrand in 2004, Birds Eye required more than just a static web site, but one that made frozen food enticing, upmarket and one that demonstrated the many benefits of eating frozen food.

 

Role and responsibilities: Group Creative Director

Zentropy Partners 2004