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Consumers had seriously fallen out of love with frozen food and thought that fresh and chilled food is best.

The reality is that frozen food can actually be far healthier for families, but the perception was very different,


Following a major rebrand in 2004, Birds Eye required more than just a static web site, but one that made frozen food enticing, upmarket and one that demonstrated the many benefits of eating frozen food.


Role and responsibilities: Group Creative Director

Zentropy Partners 2004

02 - Birds Eye Project
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