© 2020 Matthew Mayes

 

HSBC MARKETING SERVICES GLOBAL RFP

In 2004, HSBC called a global £600million pitch between IPG, WPP and Omnicom.

 

The creative challenge was to take the successful Lowe advertising campaign ‘The world’s local bank’ and make that more relevant to customers as banking moved into the digital age.

The brief we were given was to demonstrate the proposition for business banking, which would form a key part of the Interpublic response and presentation to the HSBC Global marketing team.

The idea was to use Internet and location based services to demonstrate practical advantages of local banking knowledge to support the claim, ‘you are here and so are we’.

Role and responsibilities: Group Creative Director

Zentropy Partners 2004