Matthew Mayes FRSA

As a brand Intel has always innovated beyond what has gone seen before.

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Combined with their desire to compete and challenge at the highest level, a move in to Formula One sponsorship with a like-minded team made perfect sense.

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Intel ‘Race Ahead’ was a Formula One sponsorship that consistently aimed to break boundaries with activities such as the first F1 cars racing in Hyde Park London.

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Our role was to bring the partnership to life through digital channels such as micro-site, fan portal and online campaign.

 

Role and responsibilities: Executive Creative Director

MRM Worldwide  2006