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Matthew Mayes FRSA
Intel 'Race Ahead'
As a brand Intel has always innovated beyond what has gone seen before.
Combined with their desire to compete and challenge at the highest level, a move in to Formula One sponsorship with a like-minded team made perfect sense.
Intel ‘Race Ahead’ was a Formula One sponsorship that consistently aimed to break boundaries with activities such as the first F1 cars racing in Hyde Park London.
Our role was to bring the partnership to life through digital channels such as micro-site, fan portal and online campaign.
Role and responsibilities: Executive Creative Director
MRM Worldwide 2006
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