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People love ice cream, but they often worry about what goes into it.

So the big idea behind Wall’s Heartbrand pan European web site redesign was that by interacting with the ingredients (milk, chocolate, fruit) in their simplest forms, carefully sourced and diligently prepared, we can see that there are no artificial colours or preservatives.

Customers can experience for themselves the passion and fun Wall’s has for their ice cream.

Role and responsibilities: Executive Creative Director

MRM Worldwide 2008

02 - Walls Heartbrand Project
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