Established in 1854, the Hédiard brand and business was the result of Ferdinand Hédiard’s vision and passion for gourmet food.
We had developed a successful E-commerce platform for Fortnum & Mason and Hédiard’s new owners were looking for a leading platform to take this iconic French delicatessen food brand to a new level. Working in their Paris HQ, we helped the business set up back end E-commerce systems in their warehouse as well as photograph all their products. The E-commerce platform was built on Magento.
When you come to the Hédiard website you are immediately taken on a magical journey of French know how and upmarket luxury.
Customers learn about Hédiard’s heritage and are guided towards the finest, attainable, gourmet products from around the world, in a best in class online buying experience.
Role and responsibilities: Creative and design direction, Photography, UX and wireframes.
Redbox Digital 2010