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ECOURIER BRAND AND WEBSITE is a new kind of courier company born out of the frustration the founders experienced at the hands of traditional London same day courier companies. Failed delivery for a pair of tennis tickets left them thinking there must be a better way.

They quickly established that it was human operators at the heart of conventional courier companies that was limiting their capacity to deliver consistently excellent service. They built an intelligent automated resource-matching platform to replace that human supply-chain and overcome the problems we've all experience as a courier customer.


At the heart of the business is a one-of-a-kind real-time optimisation algorithm they named Larry. In a split-second Larry allocates the best courier and route for new orders, leading to quicker, more reliable delivery.

In 2011, eCourier was in need of a major overhaul to improve the usability of the website and online booking service, as well as telling the brand story in a way that was both relevant and fun to customers. The proposition we developed was that by giving customers complete control to book and track deliveries online eCourier makes them happy, hence delivering happiness became the basis for a brand overhaul, including web site and motion graphics.

Remarkably the same site is still live and delivering for eCourier over 5 years later!


Role and responsibilities: Creative Direction; Concepts; Design Direction; Information Architecture; Motion Graphics

Redbox Digital 2011

02 - eCourier Project
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