48 - Disney Discoverer | MM Portfolio

DISNEY PARKS AND RESORTS DISCOVERER PLATFORM

Born Group (formerly Group FMG) were approached by Disney Parks and Resorts to scope out a technical and design solution to re-use existing content and target it towards customer databases to drive repeat bookings.

They wanted to take their existing brochure based communications to a new, fully digitized level, in order to reach and engage existing and potential visitor groups.

Disney Discover re-purposes existing brochure content within a digital asset management system to enable potential customers to self serve the content that is relevant to them.

The proposed platform was to be built on the Adobe CQ stack using a responsive design approach the content renders across all devices.

Role and responsibilities: Strategy; Information Architecture, Design Direction and Copywriting

Born Group 2012

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