top of page

DISNEY PARKS AND RESORTS DISCOVERER PLATFORM

Born Group (formerly Group FMG) were approached by Disney Parks and Resorts to scope out a technical and design solution to re-use existing content and target it towards customer databases to drive repeat bookings.

​

They wanted to take their existing brochure based communications to a new, fully digitized level, in order to reach and engage existing and potential visitor groups.

​

Disney Discover re-purposes existing brochure content within a digital asset management system to enable potential customers to self serve the content that is relevant to them.

​

The proposed platform was to be built on the Adobe CQ stack using a responsive design approach the content renders across all devices.

​

Role and responsibilities: Strategy; Information Architecture, Design Direction and Copywriting

Born Group 2012

bottom of page