FIFA WORLD FOOTBALL MUSEUM DIGITAL STRATEGY
The FIFA World Football Museum has launched at a critical time for FIFA. The museum’s aim is to take visitors on an emotional journey of footballing discovery and provide a fantastic meeting point for all lovers of football and sport. Covering an area of 3,000 m², over 1,000 objects, 1,400 photos, some 500 videos, 60 screens and 15 interactive stations all come together to form a unique football experience.
GMR Marketing were asked to consult on the digital strategy for the FIFA World Football Museum and recommend best digital practice across multiple platforms, to reach not only museum visitors but a global audience.
We produced a strategic document that covered a full analysis of the world’s leading museums and sport institutions, establishing category benchmarks and opportunities for digital innovation.
Taking a customer centric approach with various visitor scenarios brought to life, we helped define how digital platforms and technology could deliver both the visitor experience and the broader commercial priorities for FIFA.
Role and responsibilities: Strategy, Concepts, Design Direction and Copywriting.
GMR Marketing 2014