PEPERAMI 'UNOFFICIAL SNACK OF THE 1998 WORLD CUP'
Unilever wanted to sell more Peperami during the 1998 World Cup but lacked the budget for a big campaign to compete with other sponsors.
A guerrilla campaign was created in which a larger than life Peperami kept trying to get in on the action before the tournament and hitch a ride to the World Cup.
The web site became the place the campaign came to life and provided a platform for the Peperami character’s deluded ramblings.
Role and responsibilities: Senior Digital Designer
Awards: Yell Award, Cannes Direct, Revolution, Grocer Award
APL DIGITAL 1998