Matthew is a highly experienced digital leader combining digital strategy, concept development and technology platform delivery for some of the world’s leading brands.
He has deep and extensive digital and technology expertise in integrated marketing and has worked in E-commerce and start up environments. He spent 12 years in Interpublic where he was part of the agency management team that established three successful digital agencies, then moved into start up agencies and is now working for Omnicom's leading global sports and experience marketing agency.
He has won over 50 digital creative awards and has extensive public speaking experience. Matthew is entrepreneurial with new business instincts and commercial acumen.
Matthew's expertise covers three core areas:
STRATEGY: Customer centric and planning led approach, deep curiosity, focused enthusiasm, big strategically led digital ideas, understanding changing technology, and deep passion for digital innovation.
DEVELOPMENT: Prototype development, personas, UX, wire frames, user case scenarios, interactive design, SaaS, bespoke platform builds, web, mobile, social, integrating with data and marketing intelligence.
MANAGEMENT: Proposal writing, pricing, mentoring project managers, technologists, creative and UX teams, project delivery, outsourcing, stakeholder communication and P&L responsibility.