Matthew Mayes FRSA
Matthew is a highly experienced digital director working across creative, strategy, user experience and technology innovation. He is expert in driving and delivering digital based experiences for some of the world’s leading brands and businesses.
He spent 10 years in McCann WorldGroup as an executive digital creative director before moving to more strategically focused digital leadership roles, including four years within Omnicom. He has also worked in start-ups, focusing on delivering innovation and new digital technology formats.
He has won over 50 digital awards, is entrepreneurial with new business instincts and commercial acumen. He was made a Fellow of the Royal Society of Arts in 2004.
His expertise covers 3 key areas:
Setting strategic aims and direction
User centered design approach
Customer research and insight discovery
Deep curiosity and focused enthusiasm
Passion for innovation and invention
Writing personas and use case scenarios
Establishing project vision and prototypes
Leading interactive experience design
Working with AGILE project methodology
Iterative design thinking approach
Excellent communication and storytelling
Encourages collaborative working practices
Mentoring multi-disciplined digital teams
Leadership and stakeholder management
Supports sales and growth processes