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Matthew is a highly experienced digital director working across creative, strategy, user experience and technology innovation. He is expert in driving and delivering digital based experiences for some of the world’s leading brands and businesses.


He spent 10 years in McCann WorldGroup as an executive digital creative director before moving to more strategically focused digital leadership roles, including four years within Omnicom. He has also worked in start-ups, focusing on delivering innovation and new digital technology formats.


He has won over 50 digital awards, is entrepreneurial with new business instincts and commercial acumen. He was made a Fellow of the Royal Society of Arts in 2004.

His expertise covers 3 key areas:


Setting strategic aims and direction

User centered design approach

Customer research and insight discovery

Deep curiosity and focused enthusiasm

Passion for innovation and invention



Writing personas and use case scenarios

Establishing project vision and prototypes

Leading interactive experience design

Working with AGILE project methodology

Iterative design thinking approach



Excellent communication and storytelling

Encourages collaborative working practices

Mentoring multi-disciplined digital teams

Leadership and stakeholder management

Supports sales and growth processes

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