Matthew Mayes FRSA

CV
Experience
Head of Digital Strategy, MorphCast / A-dapt (February 2018 – Current)
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Leading product and proposition development for an innovative Italian based start-up
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Creation, trademark and commercialization of an AI-based digital communication format
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Selling in Adaptive-Media® to brands, agencies and across verticals such as health and learning
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Presenting at key industry events, including Web Summit, Unbound & Cannes Lions Innovation
Head of Digital, Momentum UK (June 2017 - February 2018)
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Establishing a digital innovation capability within McCann’s global experiential agency
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Leading client teams through the creative, strategy and AGILE delivery process
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Developing a product solution for real world experiential campaign measurement
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Supporting new business and inspiring clients with digital focused innovation
Key clients: SAP, American Express, Microsoft, Premier League
Head of Digital, GMR Marketing / Omnicom (Feb 2013 - Oct 2016)
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Establishing a digital offering to support GMR’s sponsorship and experiential business
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Part of GMR’s Senior Management team delivering margin growth, year on year
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Directing all GMR digital accounts, including full oversight and team management
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Leading the development of a bespoke SAP sponsorships rights management platform
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Marketing GMR’s digital offer and generating new digitally focused business
Key clients: SAP, FIFA, Formula-E, Infosys, HP, BlackBerry, Danone, Sunglass Hut, Adidas, Visa, Youth Sport Trust
Head of Digital, Born Group (March 2012 - Jan 2013)
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Responsible for running digital P&L and turning around performance of the digital team
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Overseeing an offshore technology development team in Chennai, India
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Developing an innovative e-commerce enabled tablet app platform
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Building a print to digital capability to support existing key publishing clients
Key clients: Canon, M&S, ASDA, Haymarket; Disney Parks and Resorts, Random House
Creative and Strategy Director, Redbox Digital Ltd (April 2010 - March 2012)
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Establishing a digital strategic and creative consulting capability
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Developing e-commerce sites for leading retail and luxury brands
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Designing innovative web and social platforms for J&J healthcare brands
Key clients: Betty’s, Fortnum & Mason, J&J, Hays, Hédiard, Quintessentially and Sky Sports
Executive Digital Creative Director, MRM McCann (Jan 2005 - Jan 2010)
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Part of the leadership team that built a top 5 UK integrated digital, data and direct agency
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Managing a multi-disciplinary digital tea of over 30 interactive designers, UX and creatives
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Responsible for MRM digital creative leadership and innovation across UK and EMEA
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Leading the Intel business for over 5 years and rebuilt Intel.com out of the UK in 2006
Key clients: COI, HP, Intel, Vauxhall, Mastercard, Emaar, Microsoft, Unilever, Nestlé, Coca-Cola, Tourism Ireland
Group Creative Director, Zentropy Partners / McCann (Dec 1999 - Jan 2005)
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Founding partner for an Interpublic backed, 80+ person, start-up digital technology agency
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Success in winning major new clients such as Unilever, GM, Microsoft and Nestlé
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Grew the business to £6.5 million turnover PA with 20%+ margins
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Digital Agency of the Year 2001 & 2003 with numerous creative awards
Key clients: Compaq, Fidelity, GM, L'Oréal, Magnum, Birds Eye, MSN, PWC, Nestlé, RBS, Zain
Head of Interactive Design, APL Digital / Interpublic (July 1997 - Dec 1999)
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Head of Interactive Design for a 20 person strong digital boutique
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Part of an international integrated advertising agency network
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Key clients: Birds Eye, Compaq, Mini, NatWest, Peperami and Quality Street
Digital Designer, CTV Facilities (January 1996 - July 1997)
Education
Middlesex University, Centre for Electronic Arts, MA Design for Interactive Media, 1994 -1995.
University of Hull, BA Special Hons American Studies, 1985 – 1989 / University of California, 1988.
The Skinners' School, Tunbridge Wells; 1978 –1985, 3 ‘A’ Levels, 10 ‘O’ Levels.
Awards
BIMA, Cannes, Campaign Direct, D&AD, Design Week, Echo, Euro Effie, ESA, International Food & Beverage, Institute of Financial Services, Webby, LIAA, M&M, NMA, One Show, OTC, Retail Finance, Revolution, UK Sponsorship.
Memberships
Fellow of the Royal Society of Arts
British Interactive Media Association
Designers and Art Directors Association
Interests
Founding Partner with my wife's furniture business Jackie Choi (www.jackiechoi.com) and a Korean Arts, Crafts and Design Business (www.wepresent.com) . My twin daughters Maxine and Maia. Sports. Digital Arts. Running and Fitness.