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CV

Experience

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Head of Digital Strategy, MorphCast / A-dapt (February 2018 – Current)

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  • Leading product and proposition development for an innovative Italian based start-up

  • Creation, trademark and commercialization of an AI-based digital communication format

  • Selling in Adaptive-Media® to brands, agencies and across verticals such as health and learning

  • Presenting at key industry events, including Web Summit, Unbound & Cannes Lions Innovation

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Head of Digital, Momentum UK (June 2017 - February 2018)

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  • Establishing a digital innovation capability within McCann’s global experiential agency

  • Leading client teams through the creative, strategy and AGILE delivery process

  • Developing a product solution for real world experiential campaign measurement

  • Supporting new business and inspiring clients with digital focused innovation

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Key clients: SAP, American Express, Microsoft, Premier League

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Head of Digital, GMR Marketing / Omnicom (Feb 2013 - Oct 2016)

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  • Establishing a digital offering to support GMR’s sponsorship and experiential business

  • Part of GMR’s Senior Management team delivering margin growth, year on year

  • Directing all GMR digital accounts, including full oversight and team management

  • Leading the development of a bespoke SAP sponsorships rights management platform

  • Marketing GMR’s digital offer and generating new digitally focused business

 

Key clients: SAP, FIFA, Formula-E, Infosys, HP, BlackBerry, Danone, Sunglass Hut, Adidas, Visa, Youth Sport Trust

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Head of Digital, Born Group (March 2012 - Jan 2013)

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  • Responsible for running digital P&L and turning around performance of the digital team

  • Overseeing an offshore technology development team in Chennai, India

  • Developing an innovative e-commerce enabled tablet app platform

  • Building a print to digital capability to support existing key publishing clients

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Key clients: Canon, M&S, ASDA, Haymarket; Disney Parks and Resorts, Random House

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Creative and Strategy Director, Redbox Digital Ltd (April 2010 - March 2012)

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  • Establishing a digital strategic and creative consulting capability

  • Developing e-commerce sites for leading retail and luxury brands

  • Designing innovative web and social platforms for J&J healthcare brands

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Key clients: Betty’s, Fortnum & Mason, J&J, Hays, Hédiard, Quintessentially and Sky Sports

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Executive Digital Creative Director, MRM McCann (Jan 2005 - Jan 2010)

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  • Part of the leadership team that built a top 5 UK integrated digital, data and direct agency

  • Managing a multi-disciplinary digital tea of over 30 interactive designers, UX and creatives

  • Responsible for MRM digital creative leadership and innovation across UK and EMEA

  • Leading the Intel business for over 5 years and rebuilt Intel.com out of the UK in 2006

 

Key clients: COI, HP, Intel, Vauxhall, Mastercard, Emaar, Microsoft, Unilever, Nestlé, Coca-Cola, Tourism Ireland

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Group Creative Director, Zentropy Partners / McCann (Dec 1999 - Jan 2005)

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  • Founding partner for an Interpublic backed, 80+ person, start-up digital technology agency

  • Success in winning major new clients such as Unilever, GM, Microsoft and Nestlé

  • Grew the business to £6.5 million turnover PA with 20%+ margins

  • Digital Agency of the Year 2001 & 2003 with numerous creative awards

 

Key clients: Compaq, Fidelity, GM, L'Oréal, Magnum, Birds Eye, MSN, PWC, Nestlé, RBS, Zain

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Head of Interactive Design, APL Digital / Interpublic (July 1997 - Dec 1999)

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  • Head of Interactive Design for a 20 person strong digital boutique

  • Part of an international integrated advertising agency network

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Key clients: Birds Eye, Compaq, Mini, NatWest, Peperami and Quality Street

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Digital Designer, CTV Facilities (January 1996 - July 1997)

 

 

Education

 

Middlesex University, Centre for Electronic Arts, MA Design for Interactive Media, 1994 -1995.


University of Hull, BA Special Hons American Studies, 1985 – 1989 / University of California, 1988.


The Skinners' School, Tunbridge Wells; 1978 –1985, 3 ‘A’ Levels, 10 ‘O’ Levels.

 

 

Awards

 

BIMA, Cannes, Campaign Direct, D&AD, Design Week, Echo, Euro Effie, ESA, International Food & Beverage, Institute of Financial Services, Webby, LIAA, M&M, NMA, One Show, OTC, Retail Finance, Revolution, UK Sponsorship.

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Memberships

 

Fellow of the Royal Society of Arts

 

British Interactive Media Association

 

Designers and Art Directors Association

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Interests

 

Founding Partner with my wife's furniture business Jackie Choi (www.jackiechoi.com) and a Korean Arts, Crafts and Design Business (www.wepresent.com) . My twin daughters Maxine and Maia. Sports. Digital Arts. Running and Fitness.



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