Chief Technologist UK / EMEA , Momentum (McCann WorldGroup) Present
Establishing a digital innovation capability and technology team across UK and EMEA
Delivering innovation in AR, VR and Mixed Realities and event based technology across key clients
Building a bespoke experiential management platform
Supporting new business and margin growth
Key clients: SAP, American Express, Microsoft, Premier League
Head of Digital, GMR Marketing Ltd (Omnicom), February 2013 - October 2016
Responsible for establishing a digital and social media offering to support the agency’s core sponsorship, retail and brand activation capabilities. Projects include integrated experiential activations, sponsorship strategy, shopper marketing, bespoke digital platforms and development.
Established a digital offering to support GMR’s core sponsorship and brand activation capabilities
Built the business case to build a bespoke sponsorship technology platform for SAP
Won a pitch to FIFA to build an innovative AR visitor App for their World Football Museum
Developed innovative brand strategies for rights holders such as Formula E and Athina Onassis
Presented communication strategies for international RFPs such as Hyundai, VISA and BBVA
Delivered high margin growth from new digital revenues
A key member of GMR’s Senior Management Team
Key clients: SAP, FIFA, Formula-E, Infosys, HP, BlackBerry, Danone, Sunglass Hut, Adidas, Visa, Youth Sport Trust.
Head of Digital, Born Group (formerly Group FMG Ltd), March 2012 - January 2013
Responsible for running digital group, project delivery, strategy and with focus on digital publishing, E-commerce and offshore production over seeing an offshore technology team in Chennai, India and development of social media platforms.
Responsible for running the digital P&L and turning around performance of the digital team
Over seeing an offshore technology development team in Chennai, India
Developed innovative E commerce enabled tablet app and sold to clients such as M&S and ASDA
Built a print to digital capability to support key publishing clients such as Haymarket
Key clients: Canon, M&S, ASDA, Haymarket; Disney Parks and Resorts, Random House.
Digital Creative & Strategy Director, Redbox Digital Ltd (privately owned), April 2010 - March 2012
Creative Director of a start up boutique agency in Shoreditch, focusing on social media, mobile apps, interactive design, and E-commerce.
Developed E-commerce sites using Magento for brands such as Betty’s, Clinton Cards and Hédiard
Built Apps for J&J to support their healthcare brands, such as Benylin, Nicorette and Regaine
Designed innovative web platforms for businesses such as Quintessentially, Canongate and HAYS
Established a strategic approach that led to a two-month consultancy project for Sky Sports
Key clients: Betty’s, Fortnum & Mason, J&J, Hays, Hédiard, Quintessentially and Sky Sports.
Executive Creative Digital Director, MRM Worldwide (McCann Worldgroup / Interpublic), January 2005 - January 2010
Executive / European Creative Director for a leading 200+ person, top 5 UK integrated digital, data and direct agency.
Part of the leadership team that built a top 5 UK integrated digital, data and direct CRM agency
Responsible for MRM creative leadership across UK and EMEA
Creatively led the Intel business for over 5 years and rebuilt Intel.com out of the UK in 2006
Regularly engaged with key McCann WorldGroup EMEA clients such as Nestlé and Microsoft
Key clients: COI, HP, Intel, Vauxhall, Mastercard, Emaar, Microsoft, Unilever, Nestlé, Coca-Cola, Tourism Ireland.
Group Creative Digital Director, Zentropy Partners UK Ltd (Interpublic), December 1999 - January 2005
Group Creative Director for a leading digital agency
Founding partner for an Interpublic backed, 80+ person, start-up digital technology agency
Won major clients such as Unilever, GM, Microsoft and grew to £6.5 million with 20%+ margins
Digital Agency of the Year 2001 & 2003 with numerous creative awards including Cannes and LIAA
Key clients: Compaq, Fidelity, GM, L'Oréal, Magnum, Birds Eye, MSN, PWC, Nestlé, RBS, Zain.
Head of Interactive Design, APL Digital (Ammirati Puris Lintas / Interpublic), March 1998 - December 1999
Head of Interactive Design for a 20 person strong digital boutique that was part of an international integrated advertising agency network. Clients: Birds Eye, Compaq, Mini, NatWest, Peperami and Quality Street.
Senior Digital Designer, Ammirati Puris Lintas: July 1997 - March 1998
Digital Designer, CTV Facilities: January 1996 - July 1997
Middlesex University, Centre for Electronic Arts, MA Design for Interactive Media, 1994 -1995.
University of Hull, BA Special Hons American Studies, 1985 – 1989 / University of California, 1988.
The Skinners' School, Tunbridge Wells; 1978 –1985, 3 ‘A’ Levels, 10 ‘O’ Levels.
BIMA, Cannes, Campaign Direct, D&AD, Design Week, Echo, Euro Effie, ESA, International Food & Beverage, Institute of Financial Services, Webby, LIAA, M&M, NMA, One Show, OTC, Retail Finance, Revolution, UK Sponsorship.
Fellow of the Royal Society of Arts
British Interactive Media Association
Designers and Art Directors Association
Founding Partner with my wife's furniture business Jackie Choi (www.jackiechoi.com) and a Korean Arts, Crafts and Design Business (www.wepresent.com) . My twin daughters Maxine and Maia. Sports. Digital Arts. Running and Fitness.