Since graduating with an MA in Design for Interactive Media from the Centre for Electronic Arts, Middlesex University, over 20 years ago, Matthew has significantly broadened and developed his skills.
Whilst he is currently working as a Head of Digital / Strategy Director, he has spent over 10 years as a leading Digital Creative Director. His core strengths combine strategy with digital ideation, project delivery and digital team management. Matthew has experience of managing both large and small teams of digital specialists (designers, information architects, copywriters, technical directors, project managers, onshore and offshore developers). He has successfully run a digital P&L and been part of the management team that has built award winning and profitable digital agencies (APL Digital, Zentropy Partners, MRM London). He has worked in both global networks as well as small start up environments.
Matthew is a highly effective communicator to both technical and non-technical audiences translating technology solutions into plain English.
These are some examples of Matthew’s project and category expertise:
Strategy: Development of innovative digital and brand communication strategies, driven by data, analysis and customer insights.
Platforms: Concept origination, wire frames, user case scenarios, build of bespoke marketing platforms and full-life cycle product development.
Sponsorship Activation: Deep expertise working with rights holders and brands to deliver digital strategy and creative direction around partnerships.
Experiential: Applying digital thinking, technology and innovation to live space branded environments.
E-commerce: Design and development of highly successful E-commerce websites (Magento), optimization of the online shopping experience and presentation of products in an online environment.
Integrated campaigns: Origination of integrated campaign ideas and taking existing advertising campaigns and extending them through digital channels..
Online marketing campaigns: Creative Direction of large teams producing online campaigns. Highly experienced in and around programmatic advertising, Facebook campaigns, social measurement tools, the latest mobile platforms and use of SEO.
User experience architecture: From small brand websites to the redevelopment of websites and mobile for some of the world’s leading brands. Matthew can use a number of UX and information architecture tools.
Global RFPs: Highly experienced at leading digital strategy and ideas and then presenting to global brand marketing directors and client leadership.
Innovative uses of technology: Always looking to develop innovative digital marketing in and around innovative uses of technology.
Sectors: Deep sector experience of digital strategy and development in the following.
Fast moving consumer goods
Fortnum & Mason