SKILLS

Since graduating with an MA in Design for Interactive Media from the Centre for Electronic Arts, Middlesex University, over 20 years ago, Matthew has significantly broadened and developed his skills.

 

Whilst he is currently working as a Head of Digital / Strategy Director, he has spent over 10 years as a leading Digital Creative Director. His core strengths combine strategy with digital ideation, project delivery and digital team management. Matthew has experience of managing both large and small teams of digital specialists (designers, information architects, copywriters, technical directors, project managers, onshore and offshore developers). He has successfully run a digital P&L and been part of the management team that has built award winning and profitable digital agencies (APL Digital, Zentropy Partners, MRM London). He has worked in both global networks as well as small start up environments.

 

Matthew is a highly effective communicator to both technical and non-technical audiences translating technology solutions into plain English.

 

These are some examples of Matthew’s project and category expertise:

 

Strategy: Development of innovative digital and brand communication strategies, driven by data, analysis and customer insights.

 

FIFA World Football Museum digital strategy

FIFA Fan Engagement strategy

Youth Sport Trust marketing strategy

Sky Sports Club strategy

 

Platforms: Concept origination, wire frames, user case scenarios, build of bespoke marketing platforms and full-life cycle product development.

 

BlackBerry Reporting Tool

SAP Sponsor Tools platform

ICECAPP ‘Integrated Commerce Enabled App’

Contained But Social platform

Sponsorship Activation: Deep expertise working with rights holders and brands to deliver digital strategy and creative direction around partnerships.

 

SAP Sponsorships

Infosys ATP World Tour Partnership

Formula E Creative Consultancy

Glenmorangie ‘ Spirit of the Open’

 

Experiential: Applying digital thinking, technology and innovation to live space branded environments.

 

Angostura Rum & Bitters

Chobani UK Brand Launch

BlakBerry 'Movers'

Canon London Fashion Week

 

E-commerce: Design and development of highly successful E-commerce websites (Magento), optimization of the online shopping experience and presentation of products in an online environment.

 

Bettys of Harrogate E-commerce website

Hédiard E-commerce website

Clintons Cards card builder and E-commerce website

Canongate.TV book lover portal and E-commerce

 

Integrated campaigns: Origination of integrated campaign ideas and taking existing advertising campaigns and extending them through digital channels..

 

Volvic ‘Small Steps’

Marathonbet ‘The Odds Gods’

Reebok ‘Escape the Sofa’

Peperami ‘Unofficial Snack of the World Cup’

 

Online marketing campaigns: Creative Direction of large teams producing online campaigns. Highly experienced in and around programmatic advertising, Facebook campaigns, social measurement tools, the latest mobile platforms and use of SEO.

 

Sky Online marketing

Intel Online marketing

Magnum ‘7 Deadly Sins’ campaign

Benylin ‘The Cold Front’ Facebook campaign

 

User experience architecture: From small brand websites to the redevelopment of websites and mobile for some of the world’s leading brands. Matthew can use a number of UX and information architecture tools.

 

Quintessentially.com redesign

Ecourier.co.uk redesign

Intel.com redesign

NatWest.com redesign

 

Global RFPs: Highly experienced at leading digital strategy and ideas and then presenting to global brand marketing directors and client leadership.

 

SAP
FIFA

Hyundai

HSBC

 

Innovative uses of technology: Always looking to develop innovative digital marketing in and around innovative uses of technology.

 

Translook

MiMugg

Fingerskilz

ICECAPP

 

Sectors: Deep sector experience of digital strategy and development in the following.

 

Fast moving consumer goods

Danone

Nesquik

Wall’s

Unilever

 

Healthcare

Nicorette

GSK

Regaine

Acuvue

 

Automotive

GM

Mini

Hyundai

JLR

 

Financial

Barclays Premier

RBS

Fidelity Investments

HSBC

 

Technology

Intel

Microsoft

HP

SAP

 

Retail

M&S

Adidas

Tesco

ASDA

 

Luxury Lifestyle

Athina Onassis

Quintessentially

NetJets

Fortnum & Mason

© 2020 Matthew Mayes