Matthew Mayes FRSA

Wall's launched a range of seven limited-edition Magnum ice creams, each representing one of the seven deadly sins.

 

To support the phased product launches, a website was created to arouse curiosity and discover the hidden delights of Magnum.

 

As Wall’s released each flavour, new zones were unlocked. The campaign led to a 233% increase in online awareness and an improvement of almost one-third in brand favourability.

 

Role and responsibilities: Group Creative Director

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Awards: London International Advertising Awards, Cannes, Design Week

Zentropy Partners 2003