GLENMORANGIE 'THE SPIRIT OF THE OPEN'
We were appointed by Moet Hennessey to design and manage an on-site brand experience and sampling campaign at The Open to tell the story of how Glenmorangie is “Unnecessarily Well Made”.
The on site experience featured tasting and sampling sessions which were held regularly each day, offering the full Glenmorangie
As part of the campaign we extended the “Unnecessarily Well Made” proposition through digital channels to amplify the partnership via website, campaign micro-site, social channels and online campaign
Role and responsibilities: UX, Wireframes and Design Direction
GMR Marketing 2013-2014