As part of a major brand overhaul, NatWest wanted to redesign Natwest.com to increase online sales and improve accessibility for all their customers. The site was tasked to accurately interpret the new corporate identity of NatWest.
All pages followed a logical design, with clearly defined areas of navigation, content value-add tools and up-sell or cross-sell opportunities. The site moved from bottom quartile Red Sheriff index to top quartile
Andy Detheridge, Head of eMarketing, RBS said the ‘NatWest site has seen a 30% increase in sales applications and dramatic improvements in fall-out rates.’
Role and responsibilities: Group Creative Director
Zentropy Partners 2003