TRANSLOOK INTERACTIVE DISPLAY
Translook is an innovative transparent interactive display technology from South Korea.
We immediately saw the potential for Translook in retail environments, particularly for high brand product display in department stores.
Products are placed within the display and feature a turntable so that the viewer can rotate the product via the touchscreen interface. The display has powerful lighting from the top of the unit, illuminating the product.
The key point of Translook Interactive Display is the ability to over lay rich, transparent visuals and sounds that are controlled by the viewer, enabling them to either discover more about the product and engage in a far richer experience.
It has been primarily been used with luxury brands in premium environments, such as this installation of a luxury Columbo Italian hand bag at Harrods.
Role and responsibilities: Design, Development and Project Management
Born Group 2012